Vast Florist Story

As a child growing up on a London Estate, it was the Fiddle Leaf Fig tree in the front room of my Grandparents home that had me mesmerized. My Nonna would tell me tales about the Fiddle Leaf Fig, drawing on her own Italian childhood in Puglia, so far removed from mine it was if she had plucked it from a storybook. The fact that the tree existed within the walls of a house, not in a park, made this a specimen of awe and wonder for a city child.

When I opened Grace & Thorn in 2011, I was tired of seeing uninspiring rows of houseplants in plastic brown pots next to flowers forced into tight bouquets struggling to breathe, so I decided to do my own thing and bring out the best in plants, ready for their next home and encourage flowers to dance and sing! Since then my philosophy has been simple: help people to see plants in a different way.

About Oriana

After 10 years working in recruitment, Oriana founded Vast Florist in 2011. Opening her tiny floral studio onto East London’s busy Kingsland Road, her philosophy was simple: help people in the city live a greener life. Drawing on the worlds of art and fashion rather than traditional florist designs, Vast Flourish plays with unique combinations of textures and patterns so no two pieces are ever the same

Our Location

Come directly and see our workshop. You can try, ask a question and order a special flower.

Opening Times

Week Days

7 am – 9 pm


9 am – 8 pm


69 Heaven Street
W2 7UK

+44 (0) 1234 4568