About Us

Our Story

Our first store opened in November 1994, at the Vanity Fair Outlet Center in Reading, Pennsylvania. Since then, we have grown to over 100 stores, all located in the best outlet centers in the world. Our stores sell makeup, fragrance and skincare products from over 30 prestigious Estee Lauder Companies’ brands

Our baby store was initially an online based platform strictly in 2011 at its onset, but because we are built on the frame of hunger for continuous growth, improvement, betterment, innovation, all influenced by our passion, vision and desire, it served as motivation, a mental push for us to work harder; to reach a wider audience with our incredible service, and so since that year.

Our Team

BabyShop is our exclusive collaboration with baby product company from around the world. Meet the designers behind a series of extraordinary, never-before-seen collections.

We work with the best to get the best. By working directly with some of the best-in-class suppliers in the region, we are able to ensure quality at each and every step of the supply chain.

Lauren Syah
Founder and CEO
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Anna Sarrah
Customer Support
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Marcelio Na
Chief Marketing
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Jenifer Lopes
Community Advisor
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